Animoca-owned metaverse The Sandbox is heralding the arrival of the suits: in this instance, consulting firm PwC Hong Kong.
The Sandbox team said Thursday that the business consultancy bought some LAND, virtual real estate represented as a non-fungible token (NFT). A PwC Hong Kong representative wouldn’t specify which plot it bought or for how much. Recent sales have seen LAND go for about $10,000 a pop, according to blockchain data.
“We will leverage our expertise to advise clients who wish to embrace the metaverse on the full range of challenges presented by this emerging global digital phenomenon,” PwC Hong Kong Partner William Gee said in a statement.
That hasn’t stopped digital prospectors from setting up shop should the hordes start arriving en masse soon.
“The metaverse is open for business,” The Sandbox COO Sebastien Borget said in a statement. “We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers.”
LAND sales have seen a steady uptick since late October, or roughly when Facebook rebranded to Meta.
The native token of The Sandbox, SAND, has also ridden the wave of consumer curiosity – spiking from about 80 cents prior to the Facebook announcement to an all-time high of $8.40 on Nov. 25.
SAND was trading at $6.01 at press time, up 14% in the past 24 hours, according to the data site CoinGecko, with the PwC news appearing to contribute to the spike in price.