Elon Musk, Twitter and the Social Media Double Bind

Second, whether it’s public or private, Twitter is a for-profit enterprise, and it has decided that blocking certain people, behaviors and content is good for its overall business. Legalities aside, for instance, it seems that kicking Donald Trump off Twitter has made the service more enjoyable for a large portion of users. And crucially, Musk will probably need Twitter’s revenue to pay off his big purchase, so once he’s actually pot committed, his desire to shake things up might fade away.