A range of industries have struggled to forge deeper, longer-lasting relationships with audiences in the metaverse. However, with its passionate fan bases and iconic teams and events, the sports sector may have the most success in creating this type of engagement. Metaverse initiatives from some of the world’s best-known sports organizations, including its most iconic teams, are already showing enough promise for these groups and the platforms serving the metaverse to expand their efforts in this area.

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