The majority of the U.S. Twitter crypto audience is made up of males in their early to mid-30s who largely reside in New York, Los Angeles and other parts of California. They self-describe not just as crypto investors but as fathers, husbands, engineers, entrepreneurs and business professionals, making up 70% of the audience. They source their crypto news from places like YouTube, OpenSea,, Medium and Reddit. Among their top categories of interest are finance, podcasts, cars and esports.

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